Large format imaging is a fast moving industry. There are new products constantly coming to market, and window or glass graphics are no exception. Hospitals, spas, banks, and restaurants creatively use window surfaces for high visual impact marketing messaging or space branding. Industry advancements in materials, production, and installation technologies also add value to window graphic adoption.
To take advantage of window graphic impact give serious thought to your marketing messaging. For instance, when linking a brand to office windows consider the following:
- Should window graphics in an employee common area or around cubicles dictate different, additional, or less branding visuals than are used in a customer reception environment?
- What branding graphics are broad enough to reach customers and employees alike?
- What and/or how should viewers respond to the visuals?
Storefront or public space windows are also powerful branding locations. In those surrounds, advertising or visual barrier graphics should direct your choice of material. For exteriors, special substrates are required for sun, wind, and rain exposure assuring durability without losing visual power. Conversely, interior window graphics facing streets, sidewalks, patios, etc., use a different composite for creating lasting impressions.
Attaining value for window imaging starts by considering a few basics:
- Indoor or outdoor application
- Lifespan
- Removability
- Copy, images or both
- Double sided reading
- Installation logistics
The technicalities don’t have to be hazy for you. Just contact Digitype Design to help make your marketing messaging and branding as clear as the glass they reside upon.