Cornerstone Newsletter

Design Tips and Substrates for Construction Site Signage Visiting most construction sites, the customary graphics are vital for conveying safety information and directions. Without those important visuals, accident risks become elevated. But there are more benefits to...

Retail graphics do more than beautify a store. They direct customers through the in-store environment, draw attention to specifics, and communicate future sales or promotions. They can influence how customers view your establishment. The right graphics make a...

Productive Prototypes   Point of Purchase (POP) packaging and displays date back to the merchants of ancient times. The need to “show” products to consumers was evident as far back as 3,500 BC when Egyptians used reed baskets in local markets. During Medieval...

Drive through metropolitan areas and you will usually see one or two buildings partially covered with large-format images. Brick, cement, stucco, metal, and glass are frequently transformed from their original look to a distinctive mounting surface for broadcasting...

For some company marketing teams, framing a large-format image is seldom foremost in their minds. With project deadlines and business responsibilities, improving the look of a mural, banner, poster, or pavement sign can fall to a low-priority status. But considering...

Work environments count for more than just a place to do business.  Each office space, conference room, lobby area, and even hallway influences human well-being. Multiple studies show paint color, wall décor, and furnishing styles have a direct correlation to employee...

Copyrighted material is everywhere. Literary works, music, photographs and graphics are all protected from unauthorized use. Known as a tangible work of authorship, copyright covers what is published and unpublished. It also permits an owner to select the ways their...

Almost every building has windows. They are essential for natural light illumination and improving interior environments. Windows facilitate well-being for structure inhabitants and allow for an outdoor connection while defining architectural spaces. They keep the...

Color plays an important role in conveying nonverbal information. It creates moods and can influence our decisions. About 90 percent of snap judgments are impacted by the psychological effects of color. If colors are that important, it makes sense to be clear about...

In a world brimming with choices, some consumers will look for any corporate or product misstep to justify moving to an alternative. It’s a sobering lesson when a business determines their customer worth fails at meeting market demands. No matter the industry, staying...

It’s unrealistic for a business to know everything about a client’s creative challenge. Today, with all the available options for solving the puzzle it’s easy to see why answers can be elusive. It’s also understandable that turning to a trusted advisor, like Digitype...

A safe work environment for both employees and customers is key to organizational success. At $170 billion a year nationwide, the direct and indirect costs of work injuries and illnesses equal those of cancer, according to the National Institute for Occupational...

Walking humans spend a lot of time looking down and not just at electronic devices. It’s built into our brains to scan the ground ahead for trip and fall dangers. Our visual instincts tune-in to lower objects (floors) versus higher entities. For greater marketing...

A company brand is a powerful and valuable business component. Organizations like Nike, Pepsi, and Alaska Airlines spend millions of dollars building and maintaining brands that positively resonate with customers. Of course they produce strong products, but branding...

There’s plenty of confusion concerning large format imaging on recycled and renewable materials. Some people consider it an effortless practice, others see only complications. The truth is it can be done, but there are limitations depending on project and marketing...

Strong supply chains are tightening operations to gain efficiencies and improved customer response times with outsourced fulfillment services. Digitype Design is keeping pace with those trends. For years clients have counted on Digitype Design to handle regional and...

Supplying a print ready file is a common request from Digitype Design to clients. But what makes a file print ready?  In simple terms the description applies to files that don’t require alternations on their way to becoming high-resolution images – the file is fully...