Ironman 4 X 4 USA

Ask any 4 x 4 off-road enthusiast about IRONMAN products and you’ll get an excited endorsement. An extensive range of vehicle upgrade options and supporting aftermarket adventure accessories has made IRONMAN a market leader.

When launching IRONMAN America, it was key the brand was visually represented with identical standards to all other international locations. Logos, colors and brand identifiers required special attention.  Digitype Design was a natural brand partner to produce range of interior and exterior retail large format solutions.

A 25 ft full-color wall mural anchors the showroom/retail space while 4 X 4 motorsports scenes rim the area in oversized lightboxes. The combination provides a dynamic backdrop for IRONMAN aftermarket vehicle product display walls surrounded by full-size adventure camping equipment set-ups.

Working as an extension of the IRONMAN international brand team was a solid fit for Digitype Design. Their detailed and collaborative approach can be seen throughout the buildout process setting the stage for future national showrooms and stores.  

Those outcomes wouldn’t have been possible without years of client consultation experience combined with a serving attitude.  From concept to manufacturing and installation Digitype Design walked with IRONMAN to achieve impressive results.