This is where the lead in text for the “Portfolio” case studies section. Kim, can you send me the summary for this section that will go here?
New Seasons Markets
New Seasons Markets is recognized as one of Oregon’s Most Admired Companies by the Portland Business Journal. That distinction brings high demands on suppliers. Weekly deliveries across three states requires attention to detail with corporate branding guidelines as well as adhering to strict deadlines. That’s why New Seasons Markets connects with Digitype Design to meet their large format product expectations.
For instance, with on-going retail promotions large format becomes the go to solution to attract or notice shoppers of specials. Each season generates multiple products including specialty cuts on unique materials all aligned with stringent color requirements. Other times the Digitype Design professionals have developed creative display kits with distinct warehouse identification to facilitate internal handling.
The result is a strong team approach between the two companies which has consistently seen Digitype Design go beyond client expectations.
As a leading worldwide educational software firm with renowned standards marketing is a crucial business element. New products can be the lifeblood of sustained business growth for most companies. However, with a software unveiling just two weeks away and left short on developing fundamental visual marketing elements, where do you turn? That’s exactly the dilemma Rubicon International faced for an important launch in Great Britain.
Digitype Design took the challenge and came through with flying colors. By using a London Underground theme designers created large format display components for space branding Rubicon International Headquarters. Adding a creative and realistic flair they developed a four-foot backlit replica of the London Underground signage. For a surprise reveal to company employees Digitype Design installed the night prior to announcement day in Great Britain.
Combining the creative, fabrication, and experienced installation capabilities is only a part of what makes Digitype Design stand out from competition.
As a leading internet retailer with an integrated bricks and mortar locale this specialty arms outlet is no stranger to marketing. However, when deciding to host an industry tradeshow they called on Digitype Design for their large format presence.
Rainier Arms had the branding ideas for their presence, but weren’t quite sure how to go about achieving a dynamic result for attendees. Digitype Design assembled their team and with onsite client consultation they measured and photographed spaces. Using large format products was the answer, but branding a convention hall requires a cohesive approach.
Utilizing the Rainer Arms color palate and theme for floor graphics, stand-up, and hanging banners hit the target with attendees. The large displays installed by the Digitype Design team showcased the Rainer Arms sponsorship while proudly revealing their brand.
Years of experience of client consultation combined with a serving attitude while producing superior results is what Digitype Design is known for.